5+ Best Voluum Alternatives That Work Better and Cost Less.
Tired of the over priced and overly hyped Voluum Tracker? You are not alone.
In this post I will describe the best Voluum Alternatives with more features and less security issues. Best of all you won’t be overpaying for your ad tracking software.
To be blunt, Voluum is overpriced and doesn’t have as many features as other mainstream ad trackers. Their pricing model has been a roller coaster for 5 years ranging anwhere between $149 to $2000 a month.
The major problems I have experienced with Voluum Tracker are “Malicious Software” errors from Google Ads (due to the way to create CNAMES for their tracking links), click loss, drastic drops in landing page CTR (shown below), roller coaster pricing models, and a lack of real data security.
Table of Contents
Why You Should Look for Voluum Alternatives.
Voluum Data Security
Voluum hosts all of your data on their servers. Now this is common on many affiliate tracking software programs including Thrive, Funnel Flux, Bemob, Ads Bridge etc.
I don’t prefer this option but many people don’t mind. As an affiliate marketer it is very important to protect campaigns from being copied.
Another issue with Voluum is that in order to post conversions to Google ads it must integrate with your Google ads account. Whenever you connect another 3rd party to your ad platforms you risk the chance of losing data or accounts.
Using a tracker like CPV Lab Pro you can send all of your conversions to Google without having to connect your tracker to your Google account.
Click Loss & Drop in CTR
Within hours of implementing the Voluum direct tracking feature my CTR dropped by 16%! That is enough to put me into RED and no profits. Here is the CTR from the exact same campaign I ran on CPV Lab Pro for the last 30 days:
Compare that to Voluum for the exact campaign:
This is a huge difference in landing page click through rate.
While there are many theories as to why it happened I think it comes down to a couple of things.
I believe it comes down to how Voluum tracks direct traffic and their inability to get past improvements in browser security.
They use a custom header script to track direct traffic. I believe some browsers are flagging this script. (only a theory)
The Best Voluum Alternatives
Now that I am done my Voluum rant, let me present you with the best voluum alternatives.
Voluum Alternatives 1 CPV LAB PRO
CPV Lab Pro is a leading ad tracking software that allows you to track and optimize your campaigns more easily. With advanced features, like custom URL tagging you can see exactly how your ads are performing and make changes as needed for a better ROI.
Their easy-to-use dashboard offers you a wide range of statistics for each campaign and lets you set up custom alerts so that you can better manage your ad spend.
You can even track your campaigns more accurately with Facebook AdsTik Tok Ads, and Google Adwords without needed to “integrate”.
If you’re looking for an ad tracking solution that can help you keep track of your campaigns and optimize your conversions, CPV Lab Pro is a great option to consider.
Their dashboard provides a nice overview of your current campaigns.
CPV Lab Pro offers real-time tracking so that you can see your ad statistics in real time. This allows you to make changes and updates to your campaigns on the fly, so you can optimize for conversions as quickly as possible. Plus, it’s easy to install and use, making it a great tool for anyone from beginners to experienced marketers.
CPV Lab Data & Security
CPV Lab Pro is self hosted so you control all of your own data. It also offers cookieless tracking that doesn’t need to connect to your ad accounts. It sends conversions to Google through aan automated upload. For Facebook and TikTok you can use the server to server postback function. This provides for highly accurate tracking with top notch security.
Tracking & Server Requirements
I currently run this tracker on Liquid Web dedicated server but a dedicated server is not required for low amounts of traffic. CPV Lab support will assist with installation.
The direct tracking is much more accurate with CPV Lab and data shows landing page CTR is much better than voluum. As you can see from my data above the CTR on direct traffic is excellent.
The reporting is offers 12 different data points that you can compare against. You just need to be a little more analytical in how you read drill down reports.
Multiple Campaign Options
CPV Lab allows you to set up multiple different types of campaigns including email, multi path, multi options and sequence campaigns.
CPV Lab Pricing
CPV lab pro starts at $33 a month billed annually. There are no limits to how many tracking domains you use, or how many clicks you run through it.
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Voluum Alternatives 2 Funnel Flux
Welcome to the world of Funnel Flux Pro!
This is a unique and powerful ad tracking tool that can help you take your online marketing efforts to the next level. With funnel flux Pro, you’ll be able to track all of your online advertising campaigns in one place, allowing you to see which ones are performing well and which ones need improvement.
Whether you’re just starting out and want to track all of your first campaigns easily or if you’ve been running ad campaigns for years but need a tool that can take them to the next level, Funnel flux Pro is the perfect tool for you. With its user-friendly interface and powerful tracking capabilities, it’s a must-have tool for any serious online marketer who wants to take their marketing efforts to the next level.
Funnel Flux allows you to build custom campaigns using their visual drag and drop builder.
Advanced tracking & reporting: with funnel flux pro, you can track an unlimited number of visitors and conversions. you’ll also get detailed reports on your results so you can see what’s working and what isn’t.
Split testing: easily split test different landing pages, customer flows, offers and more. Discover what your audience responds to the most.
Customizable dashboard: with funnel flux pro’s easy-to-use dashboard, you’ll be able to set up and monitor your campaigns at a glance.
Robust automation: Automate everything from your native ads campaigns using Optimizer integration.
Expert support: If you ever need help, their team of experts is always available to assist and respond within hours.
Built-in traffic sources: They’ve integrated with all major ad platforms for highly accurate tracking and cookieless direct traffic tracking.
Top-notch training & resources: funnel flux pro comes loaded with tons of educational resources and tutorials to help you get the most out of your campaigns.
Money-back guarantee: 60-day money-back guarantee.
Multiple Campaign Options: Funnel Flux also allows you to set up multiple different types of campaigns including email, funnels, multi path, multi options and sequence campaigns.
Funnel Flux Pricing
Funnel Flux offers a 28 Day trial then starts at $99 a month. (1,000,000 visitors a month).
Voluum Alternatives 3 BEMOB
Bemob is basically a replica of Voluum Tracker for a fraction of the price.
Bemob’s ad tracker allows you to track the performance of ad campaigns across multiple networks and platforms. With detailed reporting on impressions, clicks, and conversions, it provides valuable insights into how different campaigns are performing, allowing you to optimize your campaigns based on the data.
If you’re looking for easy voluum alternatives this is really the closest thing to it. As you can see from its dashboard it is basically a replica of voluum.
Multiple traffic integrations & tracking templates – The ability to track ad campaigns from multiple networks and platforms
Detailed drilldown reports – A detailed view of campaign results, including impressions, clicks, and conversions
Create custom reports and notifications – Customizable reporting to track the performance of specific campaigns or ad groups
Create campaign flows and split tests – The ability to optimize campaigns based on results data on landing pages, offers, and custom flows.
Track Customer Journey – Integration with other marketing tools, such as email and social media, to create a powerful cross-channel advertising solution.
Track multiple data points & custom parameters.
Money-back guarantee: 60-day money-back guarantee.
Multiple Campaign Options: Bemob also allows you to set up different types of campaigns including flows, funnels, multi path, multi options and sequence campaigns.
Bemob offers a much better pricing model than Voluum. This only proves how overpriced voluum tracker really is when you consider they really have a similar tracking solution. (100,000 free events a month).
More Mainstream Voluum Alternatives.
– Track PPC campaigns.
– Detailed reports
– Auto Scaling
– Real-time data
Flexible pricing: Starts at $50/month
– Integrates with multiple ad platforms.
– Ad tracker with Landing page builder
– Smartlink technology
– Ability to create CPA networks
Pricing: Free up to $379/month
Is Voluum Tracker Worth the Price?
Voluum tracker is more expensive than other Voluum Alternatives and some would argue it is not worth the price. There are many other ad platforms that offer similar services for a fraction of the cost.
Although, there are some advantages to Voluum that make it worth the price including the DSP traffic solution.
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