Used by over 1.25 million entrepreneurs worldwide, AppSumo allows businesses and entrepreneurs to access software, courses, templates, and creative assets for a fraction of their usual prices, thanks to exclusive partnerships with the providers.
But how high are those savings, and how can you tell whether those products are truly great and reliable or not?
In this AppSumo review, we’ll be taking a closer look into how the platform works, how they’re able to get those huge savings, the vetting process on the products, and more, to let you know if this platform can actually make entrepreneurship more accessible as they promise.
Table of Contents
100% Tested AppSumo Review
For those that are flexible about which product or software they’re using, AppSumo offers a great way to save a lot of money while accessing superior products without giving up on quality
Small business owners who are flexible about their product choice and want to save money without giving up on quality
Buyers get exclusive deals on top products (sellers pay a commission on their revenue)
AppSumo Review – What is AppSumo?
AppSumo is a marketplace that partners with software products, courses, templates, and more, to allow entrepreneurs and businesses to acquire them for a fraction of their usual prices.
Imagine a B2B version of Groupon. That’s what AppSumo is.
It was founded in 2010 by Noah Kagan who, after failing six businesses, intended to make entrepreneurship more accessible to others, and since then they claim to have generated over $550 million in savings for their community.
For buyers, the advantage is being able to save a lot of money while getting access to more advanced products than they normally would.
For sellers, is the fact that, once their products have passed through the vetting process, AppSumo promotes them to its huge userbase and, by doing so, is able to bring them a lot of new customers in a very short period of time, without requiring huge marketing efforts from them.
AppSumo Review – How it Works
Vetting Process on Products
By partnering with brands that want to acquire a larger userbase in just a few days, whether that’s to generate quick revenue, create buzz, grab user feedback, or other reasons, AppSumo is able to offer limited-time deals that you wouldn’t find elsewhere, often charging a very small fraction of what those products would normally cost.
Sellers can advertise their products for free, but only after going through a vetting process that only accepts 20% of applicants, makes sure that the products and their features actually work, and that their listings on the platform are complete, with all the relevant info well explained.
Some of the products listed also feature the AppSumo Select tag, which means that they have been through an even longer vetting process that ensures a higher level of quality from AppSumo’s team.
Products & Platform
As we checked, there were over 2,500 Appsumo Deals available divided into four main categories: software products, courses, templates, and other creative assets.
Just to give you an idea, the savings on the first four AppSumo Deals displayed on the home page ranged from 72 to 95%.
AppSumo’s UI is clean and intuitive and, every two weeks, it highlights the top 10% of deals on the platform based on the reviews they’ve gotten, the amount of savings they’re offering, and its revenue comes from a commission over the sellers’ revenue.
The search bar allows you to filter products based on their subcategory, reviews, pricing, whether they have the AppSumo Select tag or not, and more, and a search box allows you to look for specific products or functions.
Upon clicking on each product, you’ll find its complete description, the pricing options, reviews, and comments from previous customers. In fact, AppSumo’s large and highly active userbase means that you’ll find a decent number of reviews even on new products that have been published just recently.
For $99/year, you can also become an AppSumo Plus member.
Members of this plan get a 10% discount on all Appsumo deals, 72 hours extra to buy limited-time offers, get offered exclusive deals, and have the chance to join The Sauce, a private community for tech-savvy entrepreneurs where you can meet people with similar business goals.
AppSumo Review – Support
AppSumo offers a Help Center with several articles on how to fix problems and use the platform. In case you don’t find what you’re looking for, they also offer email support from Monday to Friday between 10 AM and 6 PM CT.
AppSumo Review – Seller’s Perspective
From the seller’s perspective, AppSumo offers a way to attract a lot of new customers in a short period. This is great for new startup businesses that could benefit from increasing their userbase very quickly to grab more user feedback, or to generate quick revenue and buzz.
In exchange, they charge a commission over the seller’s revenue, usually around 50% of what’s left after AppSumo’s expenses to promote the product.
For many sellers it is worth it, as AppSumo provides access to a large userbase and makes most of the effort to attract leads and promote the products, allowing brands to focus less on marketing and sales and more on actually improving their products.
Appsumo Review – Pros and Cons
-Large product and userbase
-Savings of 90%+
-Easy to know whether a product is reliable through past customer reviews and the AppSumo Select tag
-Strong vetting process on products before they’re advertised on the platform
-Many early-stage products that haven’t been perfected yet
-Customer support isn’t available 24/7
On the plus side, AppSumo offers a very large product base with thousands of offerings that have all gone through an extensive vetting process, and the discounts are truly great.
In addition to that, it has a large and active user base that generates many reviews and comments about each product, making it easy to know whether a product will accomplish its promises or not.
While many of the products in AppSumo’s platform are new to the market and are still being perfected, its long vetting process, the large number of reviews, and the AppSumo Select tag make it easy to know what to expect from a purchase, and you’ll often find products with a great reputation being offered at incredible savings.
AppSumo Review – What Previous Customers Say
AppSumo has a high NPS (Net Promoter Score), with 79% of customers reviewing it as excellent and a 4.4-star rating on Trustpilot.
Here’s a review on Trustpilot:
Appsumo Review – How It Compares to Alternatives
When we compare other popular alternatives around to AppSumo, they usually fit into one of two categories: having a broader focus on more product categories, or having a smaller product and user base.
AppSumo is the one that provides the best combination for digital marketers and entrepreneurs, as it provides a very large product base with many user reviews, while still being built specifically for this audience.
Either way, let’s take a quick look at three Appsumo alternatives:
StackSocial was founded around the same time as AppSumo and has become one of the largest players in the market ever since. While it has a large userbase, its broader range of products (including physical products such as house appliances and accessories) makes it less adapted to digital marketers and entrepreneurs.
As the name suggests, Saasmantra provides discounts for software-as-a-service (SaaS) products including CRMs, eCommerce products, and more. It was originally built as a community-driven platform to help founders and entrepreneurs connect. Their product and user base, however, are much smaller than AppSumo’s, with a little over 25,000 customers and 300 SaaS brands posting their products there.
DealFuel offers SaaS products at a discount in different categories, including SEO, web development, design, hosting, and more. Like Saasmantra, however, its product and user base are a lot smaller than AppSumo’s.
AppSumo Review – Frequently Asked Questions (FAQ)
What kinds of products are available? And how great are the savings?
As we checked, AppSumo was offering over 2,500 Appsumo Deals, with most of them providing savings from 70% to as much as 95%+. Their product categories include software products, courses, templates, and other creative assets.
How can I make sure that the products are actually good?
All products published on AppSumo go through an extensive vetting process that only accepts 20% of applicants. In addition, thanks to AppSumo’s large userbase, most products contain reviews from several users, so it’s easy to know what to expect from each product.
How can I get the best Appsumo deals?
The best thing to do is to keep your eyes on AppSumo’s platform as much as you can since deals get updated frequently. Depending on how much you spend, it might also be a good idea to become an AppSumo Plus member to enjoy 10% savings, exclusive deals, extended offers, and more.
AppSumo Review – Final Thoughts
With 1.25+ million users and over 2,500 Appsuo Deals available, AppSumo offers a very large product and user base while still having a narrowed focus on digital marketers and entrepreneurs, making it the best solution and choice for this audience.
While many of the products sold on the platform are still being perfected, AppSumo’s vetting process and the high amount of reviews on each product, as well as the AppSumo Select tag, make sure to give you great levels of assurance on quality.
In addition, as we’ve mentioned earlier, the fact that AppSumo does all the work of attracting leads and promoting the products allows brands to focus less on marketing and sales and more on actually improving their products, which is why many products advertised on AppSumo might bring you an even better experience than their more expensive counterparts.
But be sure to sign up to AppSumo’s newsletter and check the platform frequently to get the best deals, as they’re constantly being updated.
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