If your TikTok ad campaign has been rejected, don’t despair. There are a few things you can do to try to get your ad approved. This guide will describe step-by-step how to appeal rejected TikTok ads if the message is unclear.
Don’t forget to also check out our detailed guide on How to Make Money with TikTok Ads.
First, check the TikTok advertising guidelines to make sure your ad complies with all the rules. If it does, then you can appeal the decision by contacting TikTok’s support team.
Sometimes it is difficult to know why your ad was rejected. For example, if your ad was rejected for “sensitive content” it can be difficult to know what was wrong.
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How to Appeal Rejected TikTok Ads
Step 1: Click on the Support Icon in your TikTok Ads Manager
Then click on the “Ads Review” category
Next, you will need to choose a sub-category. For this example we will use “disapproval reason unclear”
Step 2: Submit a Tiktok Ads Appeal Ticket
Here is where you will need to be very detailed and make it easy for ad reviewers to just approve your ad or tell you what to change.
These people probably review thousands of ads a day so be sure to make your descriptions very accurate and, make your questions precise.
First, you will need to fill in the form and add the adgroup id. You can get this in your campaign settings.
Explain what went wrong and why you believe your ad should be approved. Be polite and professional in your appeal, as this will increase the chances of success.
Here is an example:
Hi, could you please review the rejected ads in adgroup #####.
According to your policy, I am allowed to run ads related to (topic).
Please re-activate my ads or let me know specifically what they have been rejected for.
I appreciate your help thank you.
Step 3: Wait for Your Ad to be Reviewed
For TikTok ads approval, sometimes you will need to wait up to 2 days to receive a response to your ticket. To avoid a Tiktok ad account ban be sure not to submit any new ads similar to the one you got rejected for.
If your appeal is unsuccessful, you can try resubmitting your ad with some changes. For example, if your ad was rejected for being too promotional, try toning down the message.
If you’re still having trouble getting your ad approved, you may need to consult with a professional marketing or advertising agency that has experience with TikTok ads.
With a little effort, you should be able to get your ad campaign up and running on TikTok.
TikTok Ad Appeals – Other Common Issues
A few of the most common”unclear” reasons that TikTok ads are rejected is because they generally do not meet the platform’s advertising guidelines. Make sure to review the guidelines carefully before submitting your ad, as any violation can result in rejection.
Another common reason for rejection is that the ad creative is “too aggressive”. The content must be high quality, creative, and engaging in order to be approved. If your ad is simply a direct ad that is blatantly in the face of TikTok users and has no real thought behind it, it can be rejected for no clear reason.
Religion and Culture
This is a common one that often triggers unclear ad bans on TikTok. It can be difficult to determine exactly what was said or done in your video to trigger this type of ad rejection. Every country has different cultures and it is really up to the ad reviewer’s personal “opinion” as to whether your ad should be denied. Be sure to consider this before filming your ads.
Finally, keep in mind that TikTok ads are subject to the same review process as any other type of ad on the platform. This means that they will eventually undergo a manual review by TikTok’s team.
By following these tips, you can avoid the most common reasons that TikTok ads are rejected.
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