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Search Engine Marketing – Why You Need to Care About Bounce Rates, Dwell Time & Youtube!

When it comes to search engine marketing competition is heavy out there and there are no current signs of it slowing down so you need to remain on top of your game if you wish to stay competitive.

SEO & Google

So we know that the emphasis in current Search engine optimization success relies heavily on how relevant the content on your page is to the subject or keywords used to find your page in Google and how long people stick around on your page.

If you’re getting higher than average bounce-rates (that is people clicking onto your site then backing out pretty quickly) then your search ranks are going to suffer, sometimes by a lot.

A while back Google released a new update to their algorithms called Rank Brain. What this new Rank Brain thing does is use machine learning to get smarter about how Google ranks pages within its search results. There is something called Dwell Time which is used to figure out how much time people are spending on your page in an effort to calculate those bounce times. If you’re getting somewhere in the neighborhood of 3:10 -that is three minutes & ten seconds time spent on your page then you’re right there on the upper threshold of Dwell Time, that’s a good thing.

Let’s take a look at one of my websites Powerhouse Affiliate. It offers free and premium training on affiliate marketing. As you can see my dwell time is actually below this metric.

search engine marketing dwell time

In this example I believe the main reason for the 54% bounce rate is because a majority of traffic is going to the actual home page which is a quick page asking users to join the free training. This therefore may be affecting the overall numbers of the entire website – which in my opinion shows that my dwell time isn’t too bad considering that aspect.

What are some typical ways to get your Dwell Time up?

Well… writing longer articles certainly helps a lot. Using infographics or even just “regular graphics” such as related images helps quite a bit too. Not only does it keep people looking at your pages longer but you also stand a fair chance of winding up in Google’s image search when you use images. Embedding videos into your pages is a really great way of getting people to stay glued to your pages, though it’s understandable that this may not suit every blog type out there. As you can see in this post “Should I Work With CPA Networks” I have actually embedded a video into the post therefore many people would watch the video while remaining on my site.

Something else to consider is the “old school methods” still apply here.

Your backlinks still matter, though it’s not so much about the quantity these days as it is about the relevancy of the pages which link back to you.

Do they also discuss similar topics to your own pages and posts? If not then you may want to do something about that as linking back to a bunch of unrelated pages could wind up hurting you in the long run. This isn’t to say that you need to be worried about your page getting linked to a lot of “junk pages” by someone else, though that certainly has been known to happen in the past which is why keeping up with link profiles is never a bad idea.

Using LSI keywords helps quite a bit. These are just long-tail keywords which are related, but not necessarily directly associated to your keywords of choice. If you’d like a free tool to help you pick out some nice LSI keywords then feel free to check this one out…

LSI Tool Here  (clickable Link)

YouTube & Free Traffic

Video is basically champion now which why I have been focusing a lot on it, there’s just no way of getting around it. Sure, people still read but research shows that numbers are going down with the advent of free streaming services picking up. Attention spans are being cut shorter and shorter all the time and there’s nothing we can do about it. This is precisely why I have started running a lot more video ads on Facebook and Youtube as well.

I realize this is a direct contradiction to what was mentioned just above with the whole “longer articles are good” advice, but the thing is this… Though people are still willing to read to get the information they need, they may not necessarily read much to get the information they want. When it comes to search engine marketing, depending on the niche and market you’re doing business in, this could be a problem. Enter videos to the rescue!

It’s no secret that YouTube is now considered a career path for some people and rightfully so. People turn their channels into these massive productions and put in hours upon hours of work to create their final products and they get paid by allowing ads to show on their videos. With the restrictions on who can qualify to be a YouTube partner getting stricter and ads being served up less and less per video, why bother relying on a paycheck from Google when we can use their platform to create our own streams of revenue?

As of the writing of this publication it is still possible to create an account with Google and fix up a nice looking YouTube channel off that account. In fact I did just that for this website as you can see here > Day Job Hacks Youtube Channel.

Throw up some relevant videos which were either created by you or licensed (please do not steal content no matter how tempting it is) and then point back to a webpage of your choice down in the description. These videos don’t have to be anything fancy, they only need to be short, punchy and informative. You then want to hint that there’s more info in the link within the description below and you are bound to get a certain percentage of the traffic to check out your page.

Now the traffic is coming to you where you can use an affiliate link or sell your own which I actually do both of.

Mobile Optimized WebPages

This is something that is simply no longer an option for search engine marketing… it’s a necessity. Google will actually drop your rank lower than what it could be if your web pages are not optimized to be mobile friendly. If you’re using WordPress then chances are good your entire website will be safe here as most themes these days are created with flexibility in mind.

If you’d like to test your page’s mobile friendliness then use the provided link to do so:

Mobile Page Testing Tool (clickable link)

Google has seen the trend continue to go up for mobile traffic and they are embracing it. With things like “mobile first” in place you’re going to see sites which cater to mobile traffic pull through in the ranks where other sites are going to be left behind. Don’t be left behind!

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Joey from Day Job Hacks & Powerhouse Affiliate

Online media buyer & entrepreneur since 2002. My business background includes owning a private CPA affiliate network & building websites to promote owned and affiliated products. Check out My 50K/Month Affiliate Training for FREE .
Joey from Day Job Hacks & Powerhouse Affiliate
Follow Me

Online media buyer & entrepreneur since 2002. My business background includes owning a private CPA affiliate network & building websites to promote owned and affiliated products. Check out My 50K/Month Affiliate Training for FREE .

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