As an online marketer or business, you know that one of the keys to success is producing high-quality content that engages your audience and demonstrates authority.
But creating engaging content that actually sells can be difficult and take time, especially if you’re working with limited resources. Hiring a sales copywriter can also be very expensive.
That’s where AI copywriting tools come in. These tools use artificial intelligence to help you produce better sales content faster and more easily. These tools below are also excellent remote work tools you can give to your virtual assistant so that they can work faster or more efficiently.
By selecting a template and adding in the right inputs, these tools can often create great content based on your guidelines, and all you’ll have to do is edit it instead of creating from scratch, allowing you to generate content 2 to 5 times faster.
In this blog post, we’ll introduce you to eleven of the best AI copywriting tools available today. We’ll also discuss how each tool can help you achieve maximum ROI for your marketing efforts based on their features. So read on to learn more about the best AI copywriting tools out there and how they can help you succeed!
What are the Best AI Copywriting Tools?
1 – Jasper AI
Jasper AI writer is an AI copywriting tool that uses advanced artificial intelligence technology to create content in any style or format you desire.
Joey’s take:
I have been using Jasper AI for over a year in my business. My team and I use it for many purposes including writing sales copy, YouTube content, blog content, advertising, and landing page development.
Its ability to write sales copy is impressive and better than hiring some content writers. Best of all no one gets writers’ block!
BEST FOR:
Bloggers and businesses who need an effective and comprehensive AI copywriting tool to save time and improve quality when creating content.
PRICING:
Get 10,000 FREE Credits
Starts at $29/month
Jasper AI (formerly Jarvis) is one of the best-known AI copywriting tools in the market.
We use it here in Day Job Hacks and it has helped us improve our content, and reduce the need to hire writers. It has proven to be better than any other tool out there.
It has over 50 templates available and allows users to create short-form pieces of content like product descriptions, single paragraphs, text summaries, intro & conclusion paragraphs, and more, as well as long-form content like entire blog posts on the Boss Mode.
To generate content, all you need to do is select a template, add your input, let Jasper come up with a few outputs (you choose how many), and then decide which one is better. You can also edit the outputs or mix parts of each one.
Jasper is available in over 25 languages, and comes with email support on all plans, with 3x faster support for Boss Mode users. Jasper does offer a free trial of 10,000 credits, it does come with a 5-day money-back guarantee, which is probably enough time to test it out and find out if it’s the right AI copywriting tool for you.
Check out our Full Jasper AI Review HERE
Jarvis AI Key Features
–50+ templates including sales copy, blog posts, social media posts, ads, content summarize, and more
-Boss Mode: write long content like blog posts, reports, emails, and stories
-Recipes: create instructions for Jasper to follow, like an SOP or framework
-25+ languages
-Surfer SEO Integration
Pricing
The Starter plan starts at $29 per month with up to 20,000 monthly words, offers access to all the base templates, and is best for those looking to write short-form pieces of content like product descriptions, single paragraphs, and more.
The Boss Mode plan, best for bloggers and businesses, starts at $59/month with up to 50,000 words and comes with everything in the Starter plan + powerful tools for writing full-length content like blog posts with added control & flexibility.
Both plans can be adjusted for a higher word limit and come with a 5-day money-back guarantee.
PROS of Jasper
-Increased Efficiency: Jasper enables businesses to build and deploy AI models much faster than other tools, which can help to increase efficiency and speed up decision-making
-Cost-effective: the platform is very cost-effective, as it reduces the need for expensive writers, hardware and software resources
-Extensive Functionality: Jasper offers a wide range of features and functionality to help users build, train, and deploy custom AI models
CONS of Jasper
–Limited Training on How to Manage Teams: while Jasper AI does offer extensive training on how to use this tool, they still need more content on how to build teams with it
-Privacy Concerns
–Reliance on Cloud Services, which can introduce some problems if connectivity is disrupted or the network goes down
Here are some Jasper AI customer reviews:
2 – Content at Scale
Content at Scale is a content automation platform that can generate long-form blog posts in over 100 languages
Quick facts:
-Proper for longer landing pages and articles
-Runs SEO optimization
-Bypasses AI detection tools
BEST FOR:
Long-form content
PRICING:
Starts at $150 per month
Content at Scale is an AI copywriting tool optimized for long-form blog posts and landing pages.
Just by inserting your keywords and giving some additional info about the content you want, it can create content that averages 2,667 words in a matter of minutes.
The tool uses three AI engines with natural language processing and semantic analysis algorithms to generate its outputs. That’s a longer process than most AI writing tools follow, which is why the company claims that this is the only tool that can generate content that truly feels human and bypasses AI detectors.
The AI-generated pieces also follow SEO best practices and come with similar traits to content that’s currently ranking high for your keywords.
Other Content at Scale features include a Copyscape integration, a WordPress plugin, and features that provide other aspects of your content, such as an URL slug, a meta description, automatically-generated images, and automatic internal and external linking.
Check out our full Content at Scale Review
Content at Scale Key Features
–Content creation
-SEO optimization
-Built to bypass AI detection tools
-Copyscape integration
-Features that provide other aspects like a URL slug, meta description, automatically-generated images, and automatic internal and external linking
Pricing
Content at Scale offers three main plans.
The Starter plan costs $500 per month, includes 20 posts or landing pages (each with 2,667 words on average), and comes with all the key features, including bulk upload of keywords and SEO recommendations.
The Scaling plan costs $1,000 per month and includes 50 posts. In addition to all the Starter features, it also comes with a team management tool, automated keyword drip, and API access.
To take things further, you can choose the Agency plan, which costs $1,500 per month and provides up to 100 content pieces. In addition to the Starter and Scaling features, it also comes with a reporting dashboard and allows you to use the tool in white-label mode on your subdomain.
Additionally, to encourage you to get started, the company currently offers two lower-end plans with four and eight monthly posts at $150 and $250 per month, respectively.
All plans offer a 30-day money-back guarantee limited to the first five posts.
PROS of Content at Scale
-Ideal for longer posts and landing pages
-Bypasses AI detectors
-Optimizes content for SEO
-Creates ready-to-publish content with meta descriptions, images, and more
CONS of Content at Scale
-Pricing starts higher than most tools
-Not proper for short landing pages
-No free trial
Here are some user reviews:
3 – copy.ai
Quick facts:
-Solutions for blog writers, social media managers and email marketers
-Available in over 25 languages
-Trusted by large brands like Microsoft and eBay
BEST FOR:
Freelance content writers
PRICING:
Free plan + Pro plan starting at $35/mo
With over 1 million active users, copy.ai is definitely one of the top AI copywriting tools out there and is trusted by large companies like Microsoft and eBay.
It offers solutions for blog writers, social media managers and email marketers, with features that allow users to create articles, social media posts and complete email campaigns, as well as to come up with content ideas.
It supports over 25 languages and starts with a free plan with most of the key features and up to 10 credits a month. The Pro plan, on the other hand, starts at $35/month with unlimited usage limits, priority support and earlier access to new features.
copy.ai Key Features
-Templates: how-to blogs, listicles, meta descriptions, Facebook posts, Instagram captions, LinkedIn posts, email campaigns and more
-90+ tools and templates
-25+ languages
Pricing:
Copy AI has a free plan that includes most of the key features but it’s limited to 10 credits a month.
The Pro plan, with unlimited usage, priority support and earlier access to new features, starts at $35/month.
PROS of copy.ai
-Most key features are available for free
-Easy to use
-Constantly being updated with new features
CONS of copy.ai
-Not the best for long-form content
A copy.ai user review:
Check out our Jasper.ai vs Copy.ai Review
4 – Copysmith AI
Copysmith is the AI copywriting tool built for eCommerce teams & agencies
Quick facts:
-Primarily built for eCommerce brands
-Includes team collaboration & project management features
BEST FOR:
ECommerce teams and agencies
PRICING:
Starts at $19/mo with a 7-day free trial
Copysmith was built to solve eCommerce needs, allowing eCommerce teams and agencies to create entire campaigns, with features that generate product descriptions, landing page copy, meta tags, social media captions, blog posts and more by artificial intelligence.
It also has team collaboration tools to optimize efficiency. Their Workflow Queue allows managers to assign content generations to team members or clients to gather feedback and approval, saving teams time and effort and getting product descriptions launched sooner.
It starts at $19/month with a 7-day free trial and comes with 8 integrations that include Google Ads, Zapier, Frase and more.
Copysmith Key Features
–Templates: product description, ads, blog templates, brainstorming, content enhancement and more
-Chrome extension
-Team Collaboration & Project Management features
-Campaign builder
-8 integrations, including Google Ads, Zapier and more
Pricing
The Starter plan, built for individuals looking to get started, starts at $19/month, while the Professional plan, for growing teams and power users taking their copy to the next level, starts at $59/month.
Both plans are quite similar in terms of features, with the main difference being the usage limits. While the Starter plan gives you up to 50 credits or 33k words a month, the Professional plan includes 400 credits or up to 260k words a month. Both come with a 7-day free trial.
Additionally, there’s also the Enterprise plan with additional features at custom pricing.
PROS of Copysmith
-Built for eCommerce businesses (which might mean more useful features for them)
-Chrome extension available, saving users time
-Great value for money for eCommerce businesses
CONS of Copysmith
-Not suited for other use cases rather than eCommerce
Here’s a Copysmith user review:
5 – Writesonic
Writesonic AI Copywriting Tools generate AI-powered content to boost your website’s SEO and generate more traffic
Quick facts:
-One of the top AI Copywriting Tools for short and long-form content generation, as well as eCommerce functions
-25+ languages
BEST FOR:
ECommerce brands, agencies and marketing teams
PRICING:
Basic plan starts at $15/mo. There’s also a free trial with 10 credits.
Writesonic (previously Magicflow) is another one of the AI writing tools that offer solutions for marketers, writers and eCommerce with its Marketing Copy, Article, Blog Post and Product Description generation functions.
It helps users create and optimize articles, blog posts, landing pages, ads, emails, product descriptions, and more.
While its long-form content generation function still requires editing from writers, users that have tested multiple platforms often say that Writesonic is one of the best tools for long-form content out there.
Writesonic Key Features
–Templates: landing pages, meta descriptions, digital ad copy on multiple platforms, article and blog post writing, eCommerce copy, press releases and more (see all templates on the last image)
-3-step content generation process
-25+ languages
Pricing
There’s a free trial for new users that comes with 10 credits. After that, plans include Basic ($15/mo), Economy ($25/mo), Professional (45/mo) and Startup (95/mo).
The Basic, Economy and Professional plans offer similar features and 100, 750 and unlimited credits, respectively (each credit is equivalent to 500 words). The Startup plan (built for startups and small businesses) comes with unlimited usage and additional features.
PROS of Writesonic
-Versatile for a wide variety of use cases
-High-quality AI output according to users
-Great customer service
CONS of Writesonic
-Not the most beginner-friendly UI
Here are some Writesonic reviews:
6- Copy Shark
Copy Shark is an AI-powered software that generates ad copy, product descriptions, sales copy, blog paragraphs, video scripts more.
Quick facts:
-Still in beta
-50+ templates
-Better suited for sales copy
BEST FOR:
Short-form sales copy
PRICING:
Starts at $39/mo
Copy Shark is one of the newer AI copywriting tools built for different use cases. According to their website, it works well for marketers, founders, writers and creators.
By looking at their templates, however, it’s easy to notice that it was mostly built to come up with different types of sales and other persuasive copy, including product descriptions, ads, landing pages, real estate listings, persuasive bullet points and others.
One thing to keep in mind is that, besides having a higher price tag than alternatives, it doesn’t offer a free trial or money-back guarantee, so make sure to look out for reviews before signing up to make sure it’s the right tool for you.
Copy Shark Key Features
–50+ templates and tools, including product description, sales copy, personalized cold emails and others
-100+ languages available
-Quick copy creation
Pricing
Copy Shark offers two plan options: the Premium Monthly, which costs $39/month and includes all tools and 20k AI generation credits, and the Annual plan which, in addition to all tools, comes with unlimited credits and premium support and costs $299/month. There’s no free trial in any of the plans.
PROS of Copy Shark
-Wide variety of use cases
-100+ languages available
CONS of Copy Shark
-Higher pricing than alternatives
-No free trial (be sure to look for other user reviews before signing up)
-Still a new platform under development (some features might not work that well yet)
Here are some Copy Shark customer reviews:
7- Rytr
Rytr is one of the AI copywriting tools that helps you create high-quality content quickly for an affordable cost
Quick facts:
-30+ use-cases and 20 different tones of voice
-30+ languages available
-Free for up to 5,000 characters a month
BEST FOR:
Copywriters and marketers creating short-form content
PRICING:
Free plan + paid plans starting at $9/month
Rytr is an AI copywriting tool that helps marketers and other content writers generate short and long-form content for eCommerce, blog posts, landing pages and others. It has over 1.5 million users and is trusted by large brands like Adidas, Dell and Ford.
It’s available in more than 30 languages, has 20 different tones of voice available and comes with 30+ use-cases including blog post outline, email, landing pages and more. Like in most AI copywriting tools, all you have to do to create content is choose a template, add some input and then let the tool do its job.
Rytr also comes with some team collaboration and project management features integrated. It’s usually very well-reviewed by its users and has a built-in plagiarism checker that makes sure that all the generated content is original.
Rytr Key Features
–Templates: blog idea & outline, business idea pitch, landing page and website copy, job description, product description, profile bio and more
-30+ languages
-20+ tones of voice
-SemRush integration
-Chrome extension
Pricing
The free plan comes with 30+ use cases and up to 5,000 characters per month.
The Saver plan starts at $9 with a 50,000 monthly character limit and, besides all the free features, comes with a feature to create your own custom use-case.
In addition, there’s the Unlimited plan, with unlimited characters a month, a dedicated account manager and priority email & chat support.
PROS of Rytr
-Highly affordable and includes a free forever plan
-Easy to use
-Built in plagiarism checker on all plans
CONS of Rytr
-Information provided can be inaccurate, you might want to double-check the AI outputs
-The tool might miss some specific (but common) tones
-Blog intro template isn’t available
Here are some Rytr user reviews:
8- ClosersCopy
ClosersCopy is an AI copywriting tool built to generate marketing and sales content
Quick facts:
-128 languages
-Proper for SEO and high-converting content
-Not based on general language models like GPT-3
BEST FOR:
Generating marketing and sales content
PRICING:
Starts at $49.99 with a 14-day money-back guarantee
ClosersCopy is an AI copywriting tool that allows you to boost your sales with SEO-optimized blogs and marketing copy.
One of its key differentials is the fact that it’s not based on the GPT-3 language model or other similar language models like most alternatives, which are not well trained to write marketing copy.
Instead, it’s based on their own technology, which means you don’t run into content filters, restrictions, or limits and also means they might bring in new updates over time that other platforms can’t.
Another differential is the presence of analytics functions like the Compete feature, which allows you to run keyword research, compare top-ranking pages of a keyword and extract data from it to find out how to optimize even more your content for SEO.
It comes with 128 languages and over 700 frameworks, including PAS (problem-agitate-solution), AIDA (attention-interest-desire-action), bullet points, interview questions and more.
ClosersCopy Key Features
-128 languages
-700+ frameworks
-SEO audit and planning
-Compose feature: enter a keyword and let the tool generate several headings and sections for this keyword, which you can then use to plan an article or blog post
-Compete feature: allows you to run keyword research, comparing top-ranking pages of a keyword and extracting data from it
Pricing
Power, Superpower and Superpower Squad plans start at $49.99, $79.99 and $99.99/month respectively. They’re quite similar in terms of features, with key differences being the usage limits and the number of seats (that range from 2 to 5).
There’s no free trial, but all plans come with a 14-day money-back guarantee.
PROS of ClosersCopy
-No GPT-3 restrictions
-Large number of frameworks and languages
-Analytics features available
CONS of ClosersCopy
-No free trial
-Support might have a slow response time
Here’s a ClosersCopy user review:
9- ShortlyAI
ShortlyAI is an AI copywriting tool that aims to make writing 10x faster at the click of a button
Quick facts:
-Unlimited usage
-Best for long-form content
-Only available in English
BEST FOR:
Writing blog posts or other forms of long-form content
PRICING:
Starts at $65/month
ShortlyAI is an AI copywriting tool that aims to make writer’s block a thing of the past by helping writers generate content without starting from scratch. Its templates include articles, social media posts, review content, landing pages and more.
One of the best things about this AI copywriting tool is how its commands work. ShortlyAI has three basic commands: expand, rewrite and shorten, making it simple to use and beginner-friendly.
In addition, it also has other commands that bring in a high level of control over the AI outputs in comparison to other AI copywriting tools. For instance, by using the “++” command, you’ll make a word slightly more likely to show up on content, while the “+++” command will make this a lot more likely.
Their site also offers several videos and tutorials on how to use their features and find new ways to improve your content. One downside, however, is that despite having a higher price tag than competitors, ShortlyAI doesn’t provide live support and their response time might be slow sometimes.
ShortlyAI Key Features
-Templates: blog & article content, social media posts, emails, novels, marketing & copywriting content, landing pages, review content and more
-‘Three basic commands’ system (expand, rewrite, shorten)
-GPT-3-based
Pricing
Shortly AI offers an Annual and Monthly plan, both with unlimited usage and similar features and starting at $65 and $79 per month, respectively. The Annual plan also comes with two free months.
PROS of ShortlyAI
-No credit system or usage limit (there is a daily limit to prevent bot abuse but that shouldn’t be reached under normal usage)
-Beginner-friendly
-Extra commands that allow great control over the AI outputs
CONS of ShortlyAI
-More expensive than alternatives
-No team collaboration tools
-No live support
10- Content Villain
Content Villain is an AI copywriting tool that helps marketers, copywriters, writers and businesses of all sizes make better content, faster
Quick facts:
-50+ templates
-Text rephraser for up to 10,000 characters at once
-6 integrations
BEST FOR:
Short and long-form content
PRICING:
Starts at $35/month – 5-day trial available for $5
Content Villain is a Singapore-based AI copywriting tool built to help marketers, copywriters and writers come up with blog posts, product descriptions, business emails, social media posts, ad copy and more.
It comes with over 50 templates, a text rephraser feature that allows users to rephrase up to 10,000 characters at once and the Email Detective feature, which allows users to find email addresses and social profiles from any URL. Power User subscribers can also gain access to their API.
Content Villain offers a highly-rated support, as well as tips and tutorials on their site, and offers integrations to SyncSpider, Pabbly, Integrately, Integromat, Zapier and n8n.io.
There’s no free trial, but a $5 Test Drive plan is available for new users with 5 days of unlimited usage.
Content Villain Key Features
–Templates: 50+ including blog posts, product descriptions, emails, social media posts, ads and more
-Text rephraser: allows users to rephrase up to 10,000 characters at once
-Email Detective feature: allows users to find email addresses and social profiles from any URL
-Integrations: SyncSpider, Pabbly, Integrately, Integromat, Zapier and n8n.io
Pricing
Content Villain offers a Test Drive plan for $5 for a 5-day trial. After that, pricing starts at $35 per month on the Warrior plan and $65 per month on the Power User plan. The main difference between both plans is that the Power User one comes with API access, personal onboarding and Fine Tuning Models.
PROS of Content Villain
-Versatile for multiple use-cases
-No usage limits
-Great support
CONS of Content Villain
-No free trial
-Higher pricing than alternatives
Content Villain user reviews:
11- Synthesia AI
Synthesia AI allows you to transform plain text into high-quality videos presented by realistic avatars
Quick facts:
-Transforms video scripts into videos portrayed by AI avatars
-Supports over 60 languages and accents
-Includes video templates and a drag-and-drop editor
BEST FOR:
Turning scripts into videos
PRICING:
Starts at $30 per month
Synthesia AI is an artificial intelligence tool that can generate high-resolution videos portrayed by realistic avatars in minutes.
Just by typing the text, selecting a template, and picking an avatar and voice, you can create videos featuring human avatars without actually having to record anything.
Synthesia’s avatars are based on video footage of real actors from multiple ethnicities, styles, and age groups, which you can then combine with hundreds of synthetic voices in over 60 languages and accents.
It also provides over 50 pre-made fully-customizable templates in ten different categories and a drag-and-drop editor to edit them or create backgrounds and slides from scratch.
This tool can be a game changer for businesses that rely on video content a lot or that don’t have the resources to create professional videos in the traditional way.
Unlike other AI copywriting tools, though, this one can’t generate content on its own and only transforms existing scripts into video.
Check out our complete Synthesia AI Review
Synthesia Key Features
–65+ AI avatars
-Synthetic voices in over 60 languages and accents
-50+ video templates
-Drag-and-drop editor
Pricing
Synthesia offers two plans: Personal and Corporate.
The Personal plan comes at $30 per month and gives you access to most of Synthesia’s features, including AI avatars, voices, and templates.
It allows you to create up to ten minutes of video per month and add up to six slides per video.
The Corporate plan, on the other hand, comes at customized pricing and usage limits and includes additional features such as premium AI avatars, branded templates, and access to premium services like video editing and motion graphic creation.
Synthesia doesn’t offer a free trial, but it lets you create a free AI video to try the platform.
PROS of Synthesia
-Allows you to turn scripts into videos featuring realistic avatars
-Easy to use
-Great value for money
-Available in 60+ languages
-Great customization options
CONS of Synthesia
-No free trial
-Personal plan is a bit limited compared to the Corporate one
-Can’t generate scripts from scratch
Here’s a Synthesia review:
12- WordHero AI
WordHero AI is capable of planning, creating, and optimizing content in almost any context you can think of
Quick facts:
-65+ tools and templates
-100+ languages
-Unlimited usage
-Lock-in low price policy
BEST FOR:
Generating and optimizing content in a variety of formats
PRICING:
Starts at $29 per month
WordHero is an AI writing tool that combines pre-defined templates, Machine Learning, and a lot of data from the web to come up with original content in different formats about pretty much anything.
By adding some inputs, you can get topic ideas, headlines, ads, paragraphs, and even entire blog posts done for you in a matter of seconds.
It works in over 100 languages and, if you use it right, you’ll get to spend more time planning and editing your content rather than creating it from scratch.
WordHero is one of the most versatile platforms out there and can address almost any use case you could think of. It has over 65 features that can help you plan, create, and improve content in different formats, including blog posts, ads, sales pages, social media posts, and more.
It’s also one of the highest-rated AI copywriting tools out there, with a 4.6-star rating on Appsumo. Users often compliment the quality of the AI-generated content.
Check out our full WordHero AI Review
WordHero AI Key Features
-Blog posts: blog topic (generates topic ideas), blog headline generator, blog outlines (generates suggestions for content sections), blog intro, conclusion & paragraphs generator, bullet point expander, example and analogy provider, and more
-Copywriting: sales page headline, sales page opener, AIDA, PAS, and HSO copywriting formulas, product story, descriptive expression, Facebook & Google ads, press releases, and more
-Other features: FAQs, social media post ideas, Quora answers, cold emails, fictional story ideas, job descriptions, quotable quotes, elevator pitches, Features, Advantages, and Benefits formula, Grammar Corrector, Tone Changer, and more
Pricing
WordHero offers only one plan at $49 per month or $348 per year (which comes down to $29 per month).
Unlike many AI writing tools, it has no usage limits, which means you can generate as many outputs as you want without losing peace of mind.
WordHero also has a lock-in price policy. This means that, once you subscribe, you’ll pay the same amount forever, regardless of how much they increase the price for new users.
PROS of WordHero AI
-Features for all sorts of use cases
-High-quality AI-generated outputs
-Unlimited usage
-Lock-in low price policy
-Great support
CONS of WordHero AI
-No built-in plagiarism checker
-No free trial
Here’s a WordHero AI user review:
Final Thoughts
While AI won’t be taking writers’ jobs anytime soon, it can surely help them save a lot of time and create better content by allowing them to work more on editing and improving content rather than creating it from scratch.
With so many AI copywriting tools on the market, it can be hard to know which one is right for your business. Hopefully, this article has helped you narrow down your options and given you a few ideas about how you can start using AI to improve your content and save time.
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